Amlot notes

Successful communication for start-ups – Part 5. Change the world!

No one founded a start-up to make the world worse than it is.

Let’s assume that your product is better than something that came before it. Celebrate that fact. Enjoy it. Go on, indulge yourself.

But keep your feet on the ground. It’s not “the Amazon of ABC” or “the Tesla of XYZ”. Seriously, it isn’t. (If it were, you wouldn’t need to write it on a website.)

Say why you do what you do. Wear your heart on your sleeve, and say why you care.

Change the world! Otherwise, why are you doing it?

We’re curious. Is your product really going to make a difference? We hope so. Let us know at

This Amlot note was published on

October 11, 2023