Over the last few years, we've often heard people say they're unhappy with the success of their venture, and they need to do “some marketing”, as if you can buy “some marketing” from a vending machine.
Facebook, Google, LinkedIn and the others have trained people to think that buying ads is the same as doing marketing. It isn't.
The first thing you should do is sit down and discuss what you want to achieve. This should be an enjoyable discussion with someone who is genuinely interested in what you do.
Then you can find out how you can engage with people who care about what you do in a way that is profitable to both of you.
The tools that you then use to do that might include Facebook ads, but only if that’s the best way of engaging with your audience.
By the way, if you have 10,000 followers on Facebook, your posts might be seen by about 1,000 of them on average. Facebook will then invite you to boost this number by paying them – they use the friendly euphemism “boost”. They’re asking you to pay them to contact your own followers. If the return on investment here works for you, that’s a good and easy way to reach people. If it doesn’t, don’t do it.
One alternative to this is to get permission from your audience to contact them by email. The email list is the only list that belongs to you!
Amlot can help you discuss the best way of engaging with your audience.
This Amlot note was published on
October 11, 2023