Amlot notes

Successful communication for start-ups – Part 3. Be honest. Be proud. Be brave.

If your product is as good as you think it is, you don’t need to use any of the tricks others do. Just be honest, clear, transparent, proud and brave. 

Don’t sell me “the most popular plan” if it isn’t. It makes you sound needy.

The more relatable your message is, the more people will trust it, and you. And the more willing they’ll be to engage with you.

Tell us what you’re proud of. Write to and we’ll give you our honest opinion.

This Amlot note was published on

October 11, 2023