Accessibility is marketing

Making your product or service accessible to as many people as possible should be a goal.

Yes, it’s completely legitimate to say “My product is for people who ride bicycles, or who like craft beer, or who design software”.

But it’s not legitimate to say “My product is for people with a certain set of physical or mental abilities”. It’s 2025, we’re past that now.

And this isn’t about ramps or accessible toilets, this is about how you communicate with your audience, from the very beginning.

It’s about presenting the information about your product or service in a way that everybody has the opportunity to decide for themselves whether they want to engage with you.

The good news is that products, services, websites and documents that are designed with accessibility in mind are more accessible, easier to understand, simpler to engage with, for everyone, regardless of their abilities.

Isn’t that great?

Now fix your alt tags. Go on, you know you should.

It all starts with a conversation (how else?).

In a free 30-minute call, we’ll talk about what you do that people care about, and how you’d like to develop your relationship with them.

We’ll then develop a few simple packages that you can worth with to help you plan, execute and enjoy great communication projects.

You might want a quick fix, a short-term usable solution, or a long-term strategy. We’re here for you. We’re flexible and scalable.

Start the ball rolling by entering a few details here.

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Jonathan Irons

I'm Jonathan Irons, the founder of Amlot.

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If you just can't wait, feel free to call me now at +49 176 2835 2044.

Feel free also to send an email to start@amlot.com.

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