Amlot notes

$10 bread is for people who want to spend $10 on bread

A baker friend of mine explained why some fancy organic artisan bread is so expensive: because there are people who want to pay $10 for a loaf of bread.

It's a niche market. And niche markets are wonderful.

The $10 bread is not for most people. If the niche is big enough for you to make a profit, then you've got yourself a business.

The money is rarely about the raw materials. It’s about expectations and rewards.

But if you want to be the biggest baker in town, you might want to take a different approach.

This Amlot note was published on

October 11, 2023