$10 bread is for people who want to spend $10 on bread
A baker friend of mine explained why some fancy organic artisan bread is so expensive: because there are people who want to pay $10 for a loaf of bread.
It's a niche market. And niche markets are wonderful.
The $10 bread is not for most people. If the niche is big enough for you to make a profit, then you've got yourself a business.
The money is rarely about the raw materials. It’s about expectations and rewards.
But if you want to be the biggest baker in town, you might want to take a different approach.
This Amlot note was published on
April 7, 2022