Amlot notes

Successful communication for start-ups – Part 1. Forget the product

Yeah, we’re sorry about this. You built it. You love it. You know why it’s *objectively* better than other products out there. But I don’t care. 

I care about what your product can do for me. So tell me. How will it change my life for the better? 

If you can create a story based on the benefits of your product, you have the chance to engage interested customers.

Here’s our challenge. Send a link to your staging site to and see if we can find out what the product does for us.

This Amlot note was published on

October 11, 2023