Successful communication for start-ups – Part 1. Forget the product
Yeah, we’re sorry about this. You built it. You love it. You know why it’s *objectively* better than other products out there. But I don’t care.
I care about what your product can do for me. So tell me. How will it change my life for the better?
If you can create a story based on the benefits of your product, you have the chance to engage interested customers.
Here’s our challenge. Send a link to your staging site to email@example.com and see if we can find out what the product does for us.
This Amlot note was published on
January 12, 2022