Read these 5 simple tips before you launch your next website
Successful communication for start-ups
Part 1. Forget the product
In the first part of our five-part series, we discuss why you should concentrate less on your product and more on what it can do for me.Read the tip
Part 2. Speak my language
If you’re pitching a start-up, your main site is probably in English. But what kind of English? Let's see if we can work out who your site is for.Read the tip
Part 3. Be honest. Be proud. Be brave.
If your product is as good as you think it is, you don’t need to use any of the tricks others do. Just be honest, clear, transparent, proud and brave.Read the tip
Part 4. What do you want me to do?
Everything you write and display on your website has one purpose: to get me to engage with your product. Tell me what you want me to do.Read the tip
Part 5. Change the world!
No one founded a start-up to make the world worse than it is. Go on, change the world! Otherwise, why are you doing it?Read the tip