It all comes down to communication. If it’s not done well, it’s annoying, frustrating and boring. If it’s done well, it can be enormously rewarding.
Jonathan’s background is in music publishing and digital distribution, trying to answer the question of how you manage to share information about something as emotional as music.
He is also a huge fan of simplification. You don't need 7 different tools. You don’t have to be on Facebook, Twitter and Instagram. He likes to find out which tasks are the most rewarding and then concentrate on those.
Jonathan is our founding member in Hamburg.