Matthias Funk

“Jonathan’s input was clear, organised and focussed. It really helped us channel our thoughts and concentrate on improving how we communicate with our users.”
Matthias Funk
Business area
tubics provides expert analysis and and online editing tools to help corporate YouTube channels get more viewers.
The challenge
With the phenomenal number of YouTube channels being created all the time, tubics wanted to quickly identify those that would profit most from its SEO improvements, and would be willing to pay for those improvements.
Our contribution
We designed an onboarding and welcome communication campaign to separate small hobby channels from professional and corporate accounts, so that tubics could identify and contact those users who were most lucrative and follow up with them.
The result
Over time, tubics managed to focus more and more on corporate (i.e. financially attractive) accounts and develop their service into a strong B2B brand.